Maddison Lake

How A Succesfully Designed Logo Can Help You Stand Out In A Crowd!

When designing a logo for your company, it is best if you follow the principles of design and then its process. A professional looking logo that is representative of your business is the ultimate goal.

By following a design process, you can style a logo that will stand out and stand for your business. The design process starts with putting together as much information as possible about your company. Describe the business in one word; what services do you provide; what are the strengths and long term goals of the company; who is your target audience; and how do you want someone to feel when they see your logo are all questions to ask before a design is created.

When you have a design that you like, put it on a card, a sign, a Tshirt and see if it works over and over again. Many companies will continue to ?tweak? a new logo design for months before they launch it on all of their materials and products.

One of the best things you could do to catch prospects? eyes is have an original logo associated with your business. A captivating and professional logo or other visual design can speak volumes to your customers about the pride you put into your business, and thus, giving assurance that you?ll provide them with equally professional and caring service. We at Everest Direct Mail & Marketing can create an exciting logo or design that will capture clients? attention and make you stand out in your field. Our designers are talented with years of experience in creating designs and logos. Not only can Everest provide memorable designs for your business, we?ll help you build trust with your clientele, and help you stand apart from your competitors.

According to Google, a logo is a graphic mark, emblem or symbol used to aid and promote public recognition. It is a combination of text and imagery. It represents the name of the company and creates art that represents the business. It plays a prominent role not only in people remembering your brand, but how they perceive the value of it. There is great importance to a logo because it will stimulate memory upon sight and create trust for the long term. A well designed logo potentially makes customers and clients want to do business with that company.

Fonts, colors and imagery combined in unique interesting ways can be enough to establish a consistent brand identity. Fonts are the character of your logo. You need to consider where the font will be displayed before you choose one. A font that looks ideal on screen may not work well on a large billboard. When spelled out, the word using the font needs to be readable and should work with a background design. A simple lighthearted font such as Comic Sans or Montserrat for your company?s name could convey your overall philosophy. A poor font selection can make an excellent message obsolete. First impressions matter and fonts draw the initial audience attention. Serif fonts communicate respect to tradition, reverence, reliability, and comfort. Sans serif fonts have a more modern look and they convey aspiration, novelty, and neatness. Script fonts look as if they were written with a pen and show elegance, creative thought, and tenderness. Modern fonts are straight new-style fonts that stand for decisiveness, progress, elegance, and style. And display fonts are not often used on logos but are very unique. They express emotional richness, uniqueness, and friendliness.

Imagery in your logo can be the basis for remembering it every time it is seen. Whether it?s a photo or a picture of a piece of art or graphic, an image on a website header or business card could be all the impact you need. It must be something visually interesting that is also memorable. Use compelling text or modify the text to be recognizable but a bit different than standard. Add an illustrated symbol along with the text as part of the logo. A useful aspect of the symbol is that you can use it on it?s own in other situations as well. The graphics that you use in your logo help define not only your logo but your brand. It will be everywhere that you promote your brand in a variety of formats and platforms. If properly used, images can deepen a customer or potential customer?s attachment to your brand. Lacoste or Izod use the alligator picture and their name both together or alone. You see the alligator on clothing and immediately thin Izod.

Simplicity in logo design not only applies to the ability to read it but also to how someone perceives it. Clutter can be confusing and not convey the right message. The more the merrier does not necessarily apply to your marketing designs. Logos should be kept clean and simple in order to be recognizable, timeless, and versatile. It is the viewer?s eyes that you want to appeal to. Your business can show who you are in a simplistic, clean manner. You want your logo to stand by itself.You want your logo to be recognizable by creating simple yet distinct shapes. Shapes are easy to remember and make an impression when you see them. A complex logo is difficult to remember and therefore difficult to recognize when you see it again. While businesses evolve as they grow and mature, clean and simple logos are the easiest to make minor tweaks to while maintaining a recognizable brand.The reason clean logos are timeless is that unnecessary decorations in a logo often become outdated.

Want to strongly brand yourself or your business but don?t know where to start? One of the best things you could do to catch prospects? eyes is have an original logo associated with your business. A captivating and professional logo or other visual design can speak volumes to your customers about the pride you put into your business, and thus, giving assurance that you?ll provide them with equally professional and caring service.If you?re not wanting to spend hundreds of dollars on a freelance designer or attempt to create designs yourself, we at Everest Direct Mail and Marketing can create an exciting logo or design that will capture clients? attention and make you stand out in your field. Our designers are talented with years of experience in creating designs and logos. Not only can Everest provide memorable designs for your business, we?ll help you build trust with your clientele, and help you stand apart from your competitors

Social media marketing is a full time job. It is an ever changing and evolving entity that takes continuous education, experimentation and upgrading. That being said, you should consider your social media marketing plans for just one season at a time so that it all doesn?t seem so overwhelming! Let?s just work on summer social media campaigns. Looking at upcoming trends will help figure out a direction for posting and interacting.

Every town has a festival or carnival or even a fair. Local events are special for small businesses because it can surge your search engine optimization (SEO) and gain traffic to your website. If you share photos of your visit to the central park art show or of your employees riding the ferris wheel, you can write a line that says where you are and any search using the name of the event will pick it up and you and your photo will be right there. You need to figure out how to reach the people who are local and drive them to your website and to your physical store or office. Take advantage of local events by creating a Facebook live event where you are on location and interview some of the vendors. Promote your live broadcast a few days in advance so that everyone who follows you will have a heads up on the time. Post every few hours the day of the event right up to your actual show. This can easily become a regular weekly event. Many have found that the ?Friday night Happy Hour? on Facebook live are very well attended and increases their sales. Use Memorial Day, Fourth of July, Labor Day and Back to School as events that you piggyback your promotions. Post pictures and comments on all of your social media accounts using the words of the holidays. The more you post, the more interaction you will get.

Try some new avenues in your advertising during the summer months. If your town has B&Bs, hotels or lots of visitors, offer those people a babysitting service by way of your company. Perhaps a family has come from out of town with the kids and mom and dad would like an evening to explore more adult entertainment. Make these offers on all of your social media sites and ask people to share. Through your business or your website or Facebook page, they can book a babysitter. Make this offer to your customers and clients. Also, offer a house cleaning service. Partner up with a local cleaning service and offer after visitors leave cleanup! Also partner up with a pet boarding business and offer boarding or dog walking. Vacations create openings for a wide range of services.

There is a different attitude that happens in the summertime. A light hearted, breezy feeling covers the land. People want to have fun and enjoy the warmer weather. So, make your postings about your business match that feeling. An upbeat one liner with a silly picture, a photo of someone relaxing on raft traveling down a lazy river and a shot of an outdoor party with laughing people makes the viewer happier and more satisfied. Summer equals fun, so post fun posts!

A successful social marketing season is looking at the big picture and to try new ideas. Keep it warm, sizzling and fun! The key to spreading your online visibility and establishing business credibility is a well-built website that reflects your products and services in an organized, modern, and aesthetically pleasing design. We at Everest Direct Mail and Marketing, can help you boost your online presence by creating an original website, fit to your business? specific needs. We know that no two businesses are alike ? so we won?t just throw your content into a basic pre-created template. Our experienced web designers will work with you to make sure each page reflects your products, services, and anything else you?d like to include. We guarantee we?ll provide you with a website you will be proud of, that reflects your professionalism, pride, and hard work you put into your business.

Rules are made to be broken. But some rules are there to help give you a launch to success. In a successful Direct Mail campaign, there are rules that, when followed, help get new clients, establish your name and business in the area and makes you a bestseller. The following are a few of those rules that will take you to the top.

Have a Marketing Schedule and stick with it. When starting a mailing campaign, you want them to go out at set intervals. This allows you to track results and statistics. Consistency is key in driving for success. Figure out a year's worth of direct mail campaigns by putting them on a calendar and marking a mailing for every six weeks for each promotion. Pre-planning helps you to establish a schedule and eliminates the stress of putting together a mailing at the last minute.

Emphasize the Benefits in your mailers. The benefits for a prospect is the eye-catching hook in your writing of copy. Do not try to brag or impress the prospect. Instead, put the benefits of your service or product in the spotlight and educate them on how you can improve their lives.

Personalize the message to reach the prospect. Just look at what you receive each day in your own mailbox and see how much of it feels ?dropped off?. Now put a personal twist in your postcard and letter and the receiver will think that there is a person behind the letter and not a machine. Hand addressing, real stamps, colorful stationery all drive the ?just for you? feeling you want to create. Higher response rates come from a ?feel good? point of view.

Keep mailing and keep trying. People respond to direct mail differently and unfortunately, there is no exact way to get them to do what you want. The number of times to send a postcard or letter to get to the response rate volume you seek may vary from five times to 12 times. Keeping track of the statistics with each mailing segment and tweaking the mailing list, will get to better and better response numbers. So, if your first campaign didn?t do well, change the idea a bit and try again! Sometimes it can be something as minor as the type of picture or the colors of the headline that will get people to respond and affect your response rate.

Build a relationship keep a relationship. Just like everything, building a bond, friendship or an alliance takes effort and work. And this building should start right at the beginning of your acquaintance. Keep in mind the work it took to get the prospect to become a client and continue to build on that strong connection to a genuine relationship.

Nineteen percent of the population of the United States live in multigenerational homes. That is a record 60.6 million Americans! A multi-generational home is defined as a household that has more than one adult generation living together. The percentage of the population living in this type of household declined from 21% in 1950 to a low of 12% in 1980. Since then, multigenerational living arrangements have surged during and immediately after the Great Recession of 2007-09. Even though the recession officially ended a few years ago, this housing trend has endured: The number of multigenerational homes continues to grow and the shift shows no sign of disappearing.

There are many multi-generational house plans that have become very popular and are designed as small compounds or have Mother-in-law cottages or the ?Kids cabin? that are arranged on small plots of land. Many large home plans are designed to include more private areas for independent living such as small kitchenettes, private bathrooms, and even multiple living areas. Separated spaces are typically connected to the main house for security and economy and making the overall look different than an apartment building or a duplex.

While providing the opportunity to share the comfort of your home with loved ones, the economic and financial logistics need to be addressed at the beginning of the adventure. Getting used to sharing financial responsibilities can be a bit like putting together a jigsaw puzzle. Financial planners advise that families talk early and often about who will pay for what, and what everyone?s expectations are, regardless of whether the shared household results from economic need or simply a desire to have family members nearby. These discussions need to involve everyone and be open and straightforward. No one person should pay for all of the groceries nor should one person pay the electric bill forever. A combination of a set amount of financial responsibility each month and also a value given to providing services such as babysitting, lawn mowing or cooking dinner should have a financial partnership among members. Holding family meetings monthly to go over budgets and air any concerns will keep things congenial and fair. This can help families analyze costs to make sure bills are equal in their distribution.

Losing one?s privacy seems to be a small complaint when it comes to multiple generations living together. Having a home or compound that has separate entrances to living quarters and thier own little kitchens for different wings of the house can ease that problem of everyone being on top of each other. Families and realtors alike should seek these features and amenities before moving in together.

Postcards are one way to reach this particular market. Postcards are a great eye-catching, tangible marketing tool, formatted to your specific preferences and needs, with endless customization in a multitude of sizes ? regular, oversized, and custom cut. We at Everest Direct Mail & Marketing,Postcards can create colorful, attention-grabbing designs with your images, logo, and any content you?d like to include ? using your own design or one created uniquely for you by our talented and experienced designers. Postcards give a marketing advantage because they allow room for brief, targeted content; they?re an easy read, meaning less of a chance a client will get bored reading it, and no need to worry about open rates. Capture prospects? attention through the visibility of a customized, colorful postcard in their mailbox and watch your response rates soar!